M—FORK


Mark Abernethy

M—FORK


Mark Abernethy

M—FORK


Mark Abernethy

Creative Leadership for Ambitious Brands

Creative Leadership for Ambitious Brands

Creative Leadership for Ambitious Brands

A creative partner
to help you grow

from right now

to from now on.

A creative partner
to help you grow

from right now

to from now on.

A creative partner
to help you grow

from right now

to from now on.

A creative partner
to help you grow

from right now

to from now on.

Partnering with C-Suite, Founders and Client Leads for over 20 years, I’ve built a reputation (and my practice) around four pillars:

01

Brand
is a Reputation.

Brand
is a Reputation.

Brand
is a Reputation.

Building and reinforcing the opinion your customers hold is essential.
It's not all about visual identity and customer touchpoints, your reputation is built on every product, service, and interaction delivered and added up over time.

Be proactive.

02

Design
is an Opportunity for Change.

Building and reinforcing the opinion your customers hold is essential.
It's not all about visual identity and customer touchpoints, your reputation is built on every product, service, and interaction delivered and added up over time.

Be proactive.

03

Empathy Fuels the Understanding that Drives the Design.

Who do you think you're talking to? Why should anyone care?

Find out. Act accordingly.

04

Build on Where Your Audience—Brand—Business Intersect.

Technology is deflationary. The future demands constant change and continual improvement. Intentional design and innovation is how we upgrade.

Get ready to turn challenges into evolution.

Proof of Work

My Profile

Creative Leadership and Collaborative Partnerships
(20+ years)

Partnerships/Co-Founder/Investor

HelloCrypto, Leapfrog, RHS Formula, Super-Vision

Creative Direction/ Leadership

Damashek Consulting, Blast Radius, Critical Mass, Redline, Lowe, Nerder, M4RK, The UX Guys, Zu

Projects/Clients

Accenture, Aeroplan, Air Canada, BMO, BMW, Cadillac, GM, HP, Humanscale, Mercedes-Benz, NASA, Nike, Nokia, Saab, UHC

Proof of Work

What they say, not what I think

Arguably the most reliable creative professional working in Toronto.
Runner up: Auston Mathews

Arguably the most reliable creative professional working in Toronto.
Runner up: Auston Mathews

Craig (Nerder), on working with Leapfrog and HelloCrypto
—via Linkedin

That’s probably the dumbest thing I’ve ever heard.

That’s probably the dumbest thing I’ve ever heard.

and

I’m never asking you another question ever again.

I’m never asking you another question ever again.

Frances (Daughter)

Call to Action

You need to have effective creative leadership and a solid brand strategy—today more than ever. I offer exactly that.

If you’re interested in an initial consultation, I'm FREE for 15—20 min.

Set it up and see if there's an opportunity for us to work together.

15—20 min

CONTACT

Based in Toronto — I operate alongside a network of talented creators and builders from around the world.

Est. 1998 ©2025

H1 Main 4.4rem Biggest Title

H2 Experience 3rem

H3 Subtitle Using 2rem

H4 Subtitle is getting smaller 1.5rem

H5 Subtitle Matches to Paragraph 1rem
H6 Bolder Matches to Paragraph 2 , 0.8rem

P Body 2, 3rem Introduces them to something new.

P1 Body 20 base A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.

P Body 3 0.8rem is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.

P Body 4 0.8rem/1.4 MONO